Bashah Psychological Services
Inspiration. Transformation. Universality.
Expert judgment for the courtroom and the clinic.
Visit bashahpsychological.com(opens in a new tab)
The hero and the mission
Bashah Psychological Services is the forensic psychology practice of Dr. Emily Bashah, a licensed psychologist, author and podcast co-host in Scottsdale, Arizona. She serves as an expert witness in criminal, immigration and civil courts.
The site has to speak to very different people: attorneys and courts who need to trust her credentials on sight, and individuals who are looking for clinical care and a calm first step.
What Web Rescue did
- Custom design
- Development
- Publishing and hosting
At a glance
- Hero type
- The Sage
- Web Rescue bundle
- Pro
- Sector
- Professional practice
- Who the site serves
- Attorneys, courts, immigration applicants and individuals seeking clinical care
- Live site
- bashahpsychological.com
Try the site yourself
Podcast
Every episode gets its own cover art and page, turning the podcast into a credibility engine for the practice.
Interactive. Scroll and click inside the frame just like the real site.
What the site does
Credentials up front
Practice areas and courtroom experience are stated plainly in the first screen.
Two clear calls to action
Start working together, or buy the book. Each has its own button.
Book spotlight
Addictive Ideologies gets a full home page feature with a place to purchase it.
Publications, Media, Podcast
Dedicated pages collect her writing, press and podcast in one credibility hub.
A bridge to The Optimistic American
The main navigation links out to the sister project so audiences can move between the two.
The influences behind the design
Calm at altitude
A mountain range under a pale teal wash gives a heavy subject a steady, hopeful tone and a sense of perspective.
The Vitruvian figure
The logo's classic sketch of human proportion nods to science and the humanities meeting in one practice.
Warm orange against cool teal
Orange is saved for the logo and the primary action, so the one thing to do next is always obvious.
Palette
Amber orange
#E59F13
Logo and primary action
Glacier teal
#83C3D1
Hero wash
Soft grey
#F5F5F5
Page background
Typography
Oswald
Headlines and navigation
Sen
Body copy
Keep meeting heroes
Have a mission like this one?
Tell us where you are headed. We will tell you honestly what to do first.
Ready to Start