No Labels Party of Arizona
Independents deserve a voice.
Giving independent-minded Arizonans a home to organize around.
Visit nolabelsaz.org(opens in a new tab)
The hero and the mission
The No Labels Party of Arizona wants to give Arizonans more choices, more competition and a stronger voice in government by recruiting independent-minded candidates and voters.
Thousands of people visit every day: voters looking for information, candidates looking for help and volunteers looking for a way to pitch in. The site is built to send each of them to the right next step.
Behind the website we built an entire foundation for the party, including a custom CRM, and we manage its social media, email marketing stack and Google Admin.
What Web Rescue did
- Custom design
- Development
- Publishing and hosting
And we keep going
Ongoing work we run for them every month.
Social media
Content production and publishing, run by our team.
Email marketing stack
The technology behind their email, built and managed by us.
Google Admin
Accounts, users and security administered for them.
At a glance
- Hero type
- The Rallying Voice
- Web Rescue bundle
- Enterprise
- Sector
- Political movement
- Who the site serves
- Independent voters, prospective candidates, volunteers, donors and reporters
- Live site
- nolabelsaz.org
- of visitors every day: voters looking for information, candidates looking for help and volunteers looking for ways to get involved
- Thousands
Try the site yourself
Mission and timeline
The party's journey is told as a timeline. Scroll down inside the frame and watch the gold-to-red progress line and marker follow you as each milestone fades in.
Interactive. Scroll and click inside the frame just like the real site.
What the site does
A custom CRM
Candidates, email marketing, volunteers and more are managed in one system built for the party, so the team runs the whole operation from one place.
Join, volunteer, contribute
Three clear ways in, each with its own form and follow-up.
Candidates and resources
Endorsed candidates get profiles that link to their campaigns, and prospective candidates get a Run for Office path and resource library.
Events
A public calendar with individual event pages and automatic reminder emails.
Newsroom
Posts publish on the site and announce themselves to subscribers by email.
Email done properly
Welcome emails, a preference center and one-click unsubscribe, sent from the party's own domain.
The influences behind the design
American civic imagery, handled with restraint
A flag and a crowd of people fill the hero, under a deep navy wash so the headline stays sharp and the mood stays hopeful.
The Arizona sunburst
The logo's rising-sun star sets the palette. Navy, gold and red are sampled directly from the official mark.
Movement energy over party formality
A big, bold grotesk headline with a typewriter effect and rounded gold buttons feel like an invitation, not a bureaucracy.
Palette
Navy
#102A43
Primary and text
Gold
#F2B632
Accent and buttons
Red
#C8202C
Donate
Off-white
#F6F4EE
Soft surfaces
Typography
Space Grotesk
Headlines
Inter
Body copy
Keep meeting heroes
Have a mission like this one?
Tell us where you are headed. We will tell you honestly what to do first.
Ready to Start