The Optimistic American
Onward. Bravely. Together.
Changing the national mood from pessimism to hope.
Visit optamerican.com(opens in a new tab)
The hero and the mission
The Optimistic American is a podcasting and community company that moves the national conversation from pessimism toward hope and agency, through interviews and stories of real progress.
We designed, built and published the site, then kept going. We built a scheduling system for the host and his guests and a merchandise store that we also manage, and we run the social media, email marketing technology and Google Admin behind it all.
Its promise is simple and it is printed right in the header: Onward. Bravely. Together.
What Web Rescue did
- Custom design
- Development
- Publishing and hosting
And we keep going
Ongoing work we run for them every month.
Social media
Content production and publishing, run by our team.
Email marketing stack
The technology behind their email, built and managed by us.
Google Admin
Accounts, users and security administered for them.
At a glance
- Hero type
- The Optimist
- Web Rescue bundle
- Enterprise
- Sector
- Podcasting and community
- Who the site serves
- Listeners, readers and Americans looking for hope and a way to take part
- Live site
- optamerican.com
Try the site yourself
The podcast
The show's home base, with the podcast description and listening links.
Interactive. Scroll and click inside the frame just like the real site.
What the site does
Our Show
A home for the interviews and episodes at the heart of the movement.
Scheduling for the host and guests
Custom scheduling software built so booking the host or a guest is simple for everyone.
Merch store
A merchandise store we built and manage for the community.
Library
Resources gathered in one place for people who want to go deeper.
The voice behind it
A dedicated page introduces the person behind the show and the movement.
A path into the movement
The hero offers two clear next steps: learn more, or go to the Arizona Independent Party.
The influences behind the design
The sextant
The logo is a red navigational instrument, a symbol of finding direction, and it echoes the tagline Onward. Bravely. Together.
The flag, softened
A dark, blurred flag sits behind a silhouette crowd of everyday Americans along the bottom edge, so the message reads as about people rather than politics.
Geometric sans meets classic serif
A bold geometric headline gives the page confidence, while serif body copy and logo lettering add warmth and a sense of history.
Palette
Crimson
#E62C50
Calls to action
Deep navy
#083451
Logo and text
Night
#0E1D27
Hero overlay
Typography
Geometric sans
Headlines and buttons
Classic serif
Body copy and logo
Keep meeting heroes
Have a mission like this one?
Tell us where you are headed. We will tell you honestly what to do first.
Ready to Start